SANParks’ managing executive tourism and marketing, Glenn Phillips According to Phillips, said the Kruger National Park has dedicated three of its camps to the 2010 FIFA World Cup - Skukuza, Berg en Dal and Pretoriuskop.
New mobile tented products within above camps at Kruger National Parks will also be utilized. This will add an additional 420 beds to the inventory contacted for 2010.
“The tents will be used as a conduit to address the legacy issue – as they will be used to provide additional inventory to parks in other locations around the country that lack sufficient accommodation inventory during high season or specific events such as the flower season in Namaqua National Park.”
“The exciting part with 2010 is that approximately 15 000 people will be introduced to the national parks. We want to use this event to optimize marketing opportunities, while we continue to build our brand.”
Phillips went on to mention the details of the contract with MATCH a professional services company selected by FIFA to provide ticketing, accommodation and event information technology during the 2010 World Cup event in South Africa.
“If all goes according to plan, it means the value of inventory sold to MATCH per day is in the region of R1.4 million and this over the event period will amount to an impressive R 52.5 million based on two people per unit inclusive of dinner, bed and breakfast and activity.”
Other contracted parks closer to the World Cup matches are Addo Elephant National Park, Garden Route National Park which incorporates formerly Wilderness, Tsitsikamma and the Knysna Lake Area, Marakele, and Golden Gate Highlands National Parks.